Topic outline
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Dear All
Here is a basic introduction (Study Guide) to the course. It is not intended as a complete reference - for which we refer to the textbook:
Hill, CWL 2014, International business: competing in the global marketplace, 10th edn, McGraw-Hill, New York, NY.
Regards
Colin Sharp
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SP1 online
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PowerPoints
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Part A of TOPIC 3 - Trade Theories
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Topic 3B - Regionalization
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TOPIC 4 - Assessing IB Opportunities & Risks
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Managing IB Strategy & Structure
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People Issues in International Business (Expatriation & Country-Level Differences)
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(Adapted by Dr Ian Cook)
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