Topic outline

  • People Issues in International Business 

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    This topic spans 2 sessions so the readings set out below cover this 2 sessions of topic content.

    Topic Discussion notes: Read the Discussion notes for Topic 7.

    Variables that Moderate Differences between Domestic and International HRM

    Managing people for international assignments is more complex than that in the domestic environment.

    According to Dowling et al. (2013), there are six factors that differentiate international from domestic HRM:

    • more HR activities

    . For example, a human resource department must deal with aspects such as

    international relocation and orientation, administrative services for expatriates and host government

    relations;

    • the need for a broader perspective

    . As seen in the way that HR managers must design and

    administer programs for more than one national group of employees;

    • more involvement in employees’ personal lives

    . HR department may be involved in arranging

    housing, health care, and children’s schooling;

    • changes in workforce mix of expatriates and locals

    . As the firm’s international operation expands,

    the mix of expatriates and locals change and HR activities such as recruitment, selection and training

    broadens;

    • risk exposure

    . Expatriate failure, loss of international market share and terrorism are examples of risk

    that involve greater challenge than domestic operation;

    • more external influences

    . External factors such as the type of government, the state of economy and

    the way each country conduct business affect the management of people in international business.

    The Determinants of International HRM Approaches and Activities Framework

    It is important for managers to understand the various interrelationships between organisational factors and

    contextual factors that influence the management of people in international business.

    Dowling et al. (2013) adapt the framework on approaches and activities of the management of HR developed

    by Welch. This framework links between firm-specific variables (such as stage in internationalisation,

    organisational structure and organisational culture) and situation variables (such as staff availability, need for

    control) with international HRM approaches and activities. Contextual factors include the legal system and

    cultural dimensions.

    Figure 7.1: Determinants of International HRM Approaches and Activities Framework

     

    Contextual Factors Affecting HRM in Global Market

    Noe, Hollenbeck, Gerhart and Wright (2000) identify four contextual factors that affect the management of

    people in the global markets, namely:

    Culture;

    education/human capital;

    the political/legal system;

    the economic system.

    Figure 7.2 demonstrates the linkages of the factors.

    Education/human capital

    One of the key considerations of expanding to foreign markets is the availability of a qualified work force. A

    country’s human capital, the productive capabilities of individuals that consist of the knowledge, skills, and

    experience, can be an important HR issue. Countries with low human capital is attractive for operation that

    needs low skills and low wage levels. On the other hand, countries with high human capital attract direct

    foreign investment that creates high-skilled jobs.

    Political/legal system

    The political/legal system of a country often determines HRM regulations. The laws are a reflection of

    societal norms of a particular country. In India, for example, the Indian labour law provides strong protection

    to employees from layoff. Under the Industrial Dispute Act, layoffs and dismissal are difficult and the

    involvement of government in the activity through the bureaucracy makes the process time consuming.

    Economic system

    The economic system of a country is influential to the practice of HRM. In socialist economic systems, the

    free education system promotes the development of human capital. However, there is little monetary

    incentive to further develop human capital. For example, the development of human capital in the former

    Soviet bloc countries is focused on the investment of the Socialist Party. In the capitalist economic countries,

    developing human capital, usually through education, is very costly. However, people are able to get the

    reward through getting good jobs which further enables them to invest more on education. Therefore, in the

    U.S. for example, salary levels indicate differences in the accumulation of human capital.

    Culture

    Culture often determines the effectiveness of HR practices. Practices effective in one culture may be less

    effective when implemented in other cultures. For example, compensation in many companies in the western

    countries is tied to individual performance. In Japan, however, group orientation is highly valued and the

    reward system is linked to achievement of the group rather than that of individual employees. The

    dimensions of national culture are discussed in the following section followed by explanation on the impact of

    these dimensions on the management of people.

    D

    IMENSIONS OF NATIONAL CULTURE

    The four dimensions of national culture developed by Hofstede are further conceptualised by Griffin and

    Pustay (2007), who assert that these dimensions are not absolutes as there are people within the cultural

    grouping who are at every point on each dimension. Selected people management issues that are impacted

    by the dimension are presented below. (Griffin & Pustay, 2007; Milliman, Nason, Zhu, & De Cieri, 2002.)

    The Contingency Model for International HRM

    Given the differences of contextual factors in various countries, it is useful for managers to develop

    contingency-based HRM practices that meet the need of the local workers. Thus specific HRM activities

    such as recruitment and selection, training, and labour relations, can be analysed contingently on a countryby-

    country basis (Hodgett, Luthans & Doh, 2006), as shown in Figure 7. HRM practices in Germany, Japan

    and China are used as examples.

    The Purpose of Expatriation

    One of the strategic decisions that managers in international firms may make is sending expatriates for

    international assignments. To enhance the effectiveness of the assignments and help with planning, it is

    important to be fully aware of the purpose of the assignments and the role of expatriates whilst abroad.

    Evans, Pucik and Barsoux (2004) argue that there are three reasons that drive expatriation:

    • to fill positions

    – usually due to the lack of technical or managerial skills in the foreign location;

    • management development

    – to provide international experience to high potential employees;

    • organisational development

    – for control and coordination of international operations.

    The length of time spent abroad is generally linked to the purpose of assignments. Figure 7-5 shows the

    framework developed by Evans, Pucik and Barsoux (2004) that can be used to clarify the nature of

    expatriate roles in relation to the purposes of the assignment.

    Model of International Adjustment

    A model of expatriate adjustment proposed by Black, Mendenhall and Oddou (1991) is useful in helping

    managers to understand factors that influence adjustment in international assignments. As shown in Figure

    7.6 there are two determinants of adjustment in the Model:

    Anticipatory adjustment’ is adjustment in the period before departure that consists of individual and

    organisational factors;

    Adjustment taking place in the host country, or ‘in-country adjustment’ includes factors related to

    individual, job, organisation culture and organisation socialisation. The degree of adjustment is

    influenced by factors such as job, organisation culture and non-work which include family-spouse

    adjustment.

    One of the strategies to overcome problems with international adjustment is by instituting a training and

    development program for international managers. A planning model for the development of multinational

    managers includes dealing with adjustment in foreign country by expatriates as well as adjustment to own

    country when expatriates return to their own country (repatriation) (Hodgett, Luthans and Doh, 2006).

    There are nine phases of development activities:

    Phase 1:set the overall objective of the program that is to increase the effectiveness of expatriate or

    repatriated executives;

    Phase 2: recognise the problems that must be dealt with in order to reach the overall objectives;

    Phase 3: identify the development objectives;

    Phase 4: determine the amount of development that will be needed regarding each of these objectives;

    Phase 5: choose the specific methods to be used in the development process from types or predeparture

    training to language instruction to re-entry training;

    Phase 6: conduct an intermediate evaluation of how well things are going and the institution of any

    needed midstream corrections;

    Phase 7: evaluate of how well the expatriate managers are doing, thus providing evaluation feedback of

    the development process;

    Phase 8:establish re-entry training for returning expatriates;

    Phase 9:evaluate the effectiveness of the executives after they have returned.

    (Source: Adapted from Hodgett, Luthans & Doh, 2006)

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