Topic 6 Activities

This week you are investigating the different data mining techniques that can be used in organisations to collect, organise and store data. It is imperative at the end of this week that you are able to:

• define data mining as an enabling technology for business intelligence
• understand the objectives and benefits of business analytics and data mining
• recognise the wide range of applications of data mining
• build awareness of the existing data mining software tools
• understand the pitfalls and myths of data mining