Core (required) readings:

• Rogers,   J. E. 2011. The CEO of Duke Energy: On Learning to Work with Green Activists.   Harvard Business Review, 89(5): 51-54. (OR You can read Swartz,   J. 2010. Timberland's CEO on standing up to 65,000 angry activists. Harvard   Business Review, 88(9): 39-43.). They are in similar space.

• Meyer,   C., & Kirby, J. 2012. Runaway Capitalism. Harvard Business Review,   90(1/2): 66-75.

• The   Economist. 2016. The trouble with GDP. The Economist,, April 30   http://www.economist.com/news/briefing/21697845-gross-domestic-product-gdp-increasingly-poor-measure-prosperity-it-not-even

Additional (optional) readings and resources:

• Frankental, 2001 'Corporate Social Responsibility – a PR Invention?', Corporate Communications: An International Journal, vol. 6, no. 1, pp. 18-23.
  The author was working for Amnesty International (UK) when the article was written so it looks at CSR mostly from a human rights perspective. The content is nonetheless pertinent to the broader issues CSR covers.

•  Web sites:

GRI web site:

This is the site of the Global Reporting Initiative (referred to in the Jones & Jonas article). The GRI describes itself as follows:

“The Global Reporting Initiative (GRI) is a network-based organization that produces a comprehensive sustainability reporting framework that is widely used around the world. GRI is committed to the Framework’s continuous improvement and application worldwide. GRI’s core goals include the mainstreaming of disclosure on environmental, social and governance performance”.

The site is worth looking over if you have an interest in the exploring in more detail the ways in which firms can go about the actual process of developing triple-bottom-line reports.