BATM in Malaysia

Read the case study article Barraclough, & Morrow 2008 'A grim contradiction: The practice and consequences of corporate social responsibility by British American Tobacco in Malaysia', Social Science & Medicine, vol. 66, pp. 1784-1796 (available via the eReader).

You might also like to try these additional resources (they are not required reading but may be useful for those wanting to dig a little deeper into the issues this case study covers):

• Tobacco company web sites:

British American Tobacco: www.bat.com
In particular, look at the “Sustainability” page: http://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DO52AD7G?opendocument&SKN=1 

Philip Morris: www.pmi.com
In particular, look at the “charitable giving program” and “corporate contributions” area: http://www.pmi.com/eng/about_us/pages/about_us.aspx

• Article

Burton, & Rowell, 2002 'British American Tobacco’s Socially Responsible Smoke Screen', PR Watch, vol. 9, no. 4, pp. 6-11 (note: the full journal volume is provided in the eReader – the relevant article begins on page 6).
URL to the article: http://www.prwatch.org/files/pdfs/prwatch/prwv9n4.pdf 

This article also looks at BAT’s CSR initiatives as they were being developed back in the early 2000’s and adds another perspective to the story.