Selection criteria to assess your ideas
When you have let your brain and mind run free, and come up with as many design ideas as possible (no matter how crazy!) it's time to start the cold, hard, analytical process of weeding out the worst ideas and deciding on the best. To do this, you need to use objective selection criteria.
In this video, Michael talks about what type of criteria are important in evaluating your ideas and how to measure your ideas against these criteria.
As you watch, think about the following questions:
Why do you think that some bad design ideas make it through the selection process, even when the designer has used selection criteria in the decision making?
How can you guard against this happening to you or to your group in this course?
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