The intentionally-developed approach to dissemination of a particular project which includes identification of targeted potential adopters, an assessment of the climate of readiness for change, planning how engagement will be built throughout the project, and enabling transfer of project outcomes.

Source document for glossary entry: Hinton, T., Gannaway, D., Berry, B., & Moore, K. (2011). The D-Cubed Guide: Planning for Effective Dissemination. Sydney: Australian Teaching and Learning Council, p. 6.