Topic | Name | Description |
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Topic 1 | Introduction |
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This link will take you to the OzAsia Festival website |
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OECD website |
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speech |
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Lifestyle magazine article |
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Interview - Joseph Mitchell, OzAsia Festival Director |
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Topic 2 | Topic 2 |
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This paper presents an overview of a community arts approach to engaging communities in arts and culture. |
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It is also important to evaluate all arts programming activities. This guide is a useful tool to evaluation. |
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Article on the changing role of curators |
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Article on conductor as artistic director |
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Interview - Elizabeth Hawkins, Director of Programming and Development, Adelaide Festival Centre |
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Topic 3 | Topic 3 |
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This link takes you to the Australia Council website showcasing the 2015 Marketing Summit. There are a number of links to video presentations made at the summit |
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The Marketing Plan Builder comes from thebiz.com.au. Use the Marketing Plan Builder template to develop a marketing plan. |
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Marketing Strategies for Arts Organisations is published by the Australia Council. It aims to provide arts organisations with a four-part, easy to follow step-by-step guide to developing effective marketing strategies. |
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Produced by the Belfast City Council, this toolkit is designed to help arts and heritage organisations develop a marketing and audience development plan. |
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Interview (20:46) - Rentato Capoccia, Marketing Executive, Adelaide Festival Centre |
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Topic 4 | Course info |
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Funding Guidelines |
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Guidelines |
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This article gives an overview of the different revenue streams available to arts organisations |
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This article discusses some different approaches to building your earned revenue base |
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Web article |
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Interview - Greg Adams, Director of Ticketing Adelaide Festival Centre |
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Topic 5 | Topic content |
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Content |
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sponsorship tips |
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case studies |
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philanthropy report |
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Interview: Sponsorship (6:36) - Elizabeth Hawkins, Director of Programming and Development, Adelaide Festival Centre |