1. Read the following chapters/papers
Berry, JA & Linoff, G 2011, Data mining techniques: for marketing, sales, and customer relationship management, 3rd edn, Chapter 3, Wiley Pub., viewed 31 Aug 2013, http://ezlibproxy.unisa.edu.au/login?url=http://site.ebrary.com/lib/unisaau/Top?id=10513818
2. Watch the following videos
3. Write a short note on padlet to identify your thoughts about how data mining can assist your allocated organisation in their recent decision making.
4. Complete the Excel Basics quiz.